This is by far my favorite Apple commercial. It really encompasses what Steve Jobs is about and what Apple is. Honestly, it's not about the products solely—they are just part of it. They are just tools to use to unleash creativity, passion, and to make a dent in the universe. As Steve says, "It is in Apple’s DNA that technology alone is not enough—it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing."Even something as synthetic as creating software, applications, and hardware...the X-Factor is the human element. I still can't believe it's been a year since Steve has past. It is quite amazing to imagine how much impact someone you have never met has in your life, but they do. A dent in the universe is created by all the smallest movements. Imagine all the impact we are making right now. We are changing the way things are every second. Why wouldn't we do more to change it in a positive way?It was this time last year that we decided to make Xhatch exclusively dedicated to iOS design and development. I've been blessed to work with some of the most dedicated people I know. Every second I work with them feels like fun. We love what we do, and not many people can say that.Last year we said we would set a goal of having one app in the app store in dedication to Steve.We have four.Yet, we feel like we haven't done anything, because we can do so much more.Thank you, Steve. We hope to continue your work in the best way possible.
Because the people who are crazy enough to think they can change the world, are the ones who do.
