Whole Foods Interactive Mirror

Exploring the future of in-store shopping

Collaboration: The Supertouch Group and MKG
Role: Experience Designer (Contract)

The Whole Foods Interactive Mirrors is a project to create a new retail environment using interactivity, technology, and exploration. Features included:

  • browsing
  • product recommendations
  • search, customer accounts.

The Interactive Mirrors project was done as a proof of concept for Whole Foods and is being considered as a solution in Whole Foods stores.

Tools Used: Adobe Illustrator, Adobe After Effects, OmniGraffle 6.


User Flow I Know What I'm Looking For