Inspirato: Aspirational Travel on Mobile

Role: Lead Designer
Worked With: Matilda Dackevall
Year: 2015

Project Overview

Inspirato is a luxury travel brand that focuses on memorable experiences with access to hundreds of their destinations.

Project Goal:

  • Increase mobile adoption by launching apps for iPad and iPhone

Information Architecture and User Experience

Once the business goals and overall creative direction was established the focus was on Information Architecture and system flow of the product. The diagram below (Which is intentionally rasterized) was created as a system flow that the engineering team would use as a reference to validate what they were implementing. Within the IA flow the future phases were also included as a consideration in the currently flow to ensure as much technical debt could be removed and future features could be considered during implementation.

Inspirato_IA

As the IA was being solidified, wireframes were created to build structure and establish a feel for what controllers and user interface elements would be used.

wireframes

0600_Destination

Prototyping

A variety of prototyping methods was used in order to better communicate with the internal team and client. The best method of validation is to show someone the idea. Tools such as Adobe After Effects, Framer, Quartz Composer, and Xcode were used to prototype certain areas of the apps.

Visual Design

insp_nls_history

insp_nls_destinations

insp_nls_daydream

insp_nls_collectionview

insp_nls_calendar

insp_nls_availability

insp_nls_12month

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