HTC One M8 Launch

Objectives:

  • Produce creative for a lifestyle photoshoot that conveys target audience
  • Launch global marketing website for HTC One (M8) mobile phone

Role: Lead UX Designer

Team:

My role in this project was to work with the Creative Director on the overall experience of the new HTC.com in preparation of launching the HTC One M8 phone. This also included helping with the photo shoot to create assets for what would be used on the site. Responsibilities included: recruiting models, working with design team on generating storyboards and art directing the shoot.

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photoshoot_sketch

Storyboards created to inform the shoot.

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