Carogram: An Instagram experience for the iPad

Carogram is an Instagram viewer for the iPad that our Xhatch team designed and developed together.

Worked on:

  • Creative Direction
  • Wireframes
  • Interface Design
  • Production Design
  • Icon Design

Creative Direction

The inspiration behind the name came from my memories of being in art history class and viewing art from a slide carousel and since it was an Instagram app, the app became Carogram. I have vivid memories of the anticipation of seeing “what image is loaded next?” in those classes, and we wanted to create a digital experience like that.





A feature we did not get the chance to implement was the ability to connect multiple Instagram accounts. Users would simply have two finger swipe from left-to-right to reveal profiles on the left.



Another feature on the road map was the ability to search/save certain hashtags or users. We imagined this as a two finger swipe from top-to-bottom to reveal this screen from the home view.

We have since pulled Carogram out of the app store due to not having enough bandwidth to keep it updated. I will forever be proud of this being the first app I shipped independently.