Defining Innovation

"Innovation is rarely about a big idea; more usually it's about a series of small ideas brought together in a new and better way. Jony's (Ive) fantastical drive for excellence is, I think, most evident in the stuff beyond the obvious; the stuff you perhaps don't notice that much, but which makes a difference to how you interact with the product, how you feel about it." —Richard Powell

I think we often use "innovation" when we mean "inventive". There are a lot of people I can think of who are innovative and not necessarily inventive.

I think of Al Davis in the 60s when he coached the vertical offense that the Oakland Raiders found success with. Taking something that already existed (football offense with passing) and changed the approach (getting the fastest players to go straight down the field to stretch the defense).

Innovation can be the introduction of new things, but also new methods.