Advising for Fernish in Los Angeles

A few weeks ago I made some edits on LinkedIn that probably alarmed a lot of my coworkers. On my commute to work I felt a bunch of notifications from my phone. A lot of messages included "What?!?" and "Did you leave One Medical??!?!"

To make it super clear, I am still at One Medical as the Head of Product Design.

I did add on LinkedIn that I'm advising for a Los Angeles-based startup called Fernish. Turns out I forgot to turn off the toggle that announces it on LinkedIn!

So why am I advising for a startup in Los Angeles when I am in San Francisco? It started when I was on vacation there catching up with my good friend Lucas Dickey. We met at Philz Coffee (if yo know Lucas, that's the only option) to catch up, and he shared with me an idea he was looking to start with a former colleague. From there Fernish was born.

Lucas is a friend I've known for a decade and we've always wanted to work together in some capacity, and advising on Design and Product was something that was a good fit.

Fernish is a company in LA focused on changing the way you live by offering subscription-based furniture. As someone who has constantly moved in the last 10 years of my life, Fernish is something I need in my life. Imagine a world where you can simply pack a suitcase, move to a new home, and have the home you dreamed of. I have flashbacks and nightmares about all the furniture I used to share with my roommates that we bought off Craigslist for $40.

If you're in the Los Angeles area, check them out at

Follow Fernish:

The setup of my home workspace

It seems like every coworker I've had knows that I am very particular about the tools I use when working. I have two modes, completely mobile on a laptop/tablet (no plugging into monitors) or a full-on battle station. Both serve different purposes. I travel a lot and don't like to pack heavy, so will take a 15" laptop when that's all I'll have available. When I'm at home, I lay things out in a more particular way. Here's a photo I snapped of the setup I have at home.

What's in the photo:

iMac Screen for design and LG display for development. As a designer who really values immediate feedback and iteration, I like to write code and build what I'm designing. A friend of mine thought this setup was actually a pairing station but it's simply just for me. I also don't like to context switch too much so simply looking over or slightly shifting works well for me.

Yes, a mechanical keyboard is essential for me. I like other keyboards just fine but having one you really are comfortable with will allow you to work effectively and not-to-mention help your fingers over time. I can type about twice the speed on a mechanical keyboard than I can on a magic keyboard or the laptop keyboard.



Black Pixel talent looking for new opportunities

Recently Black Pixel made the difficult decision to downsize their staff, which resulted in a lot of great people looking for the next chapter. For those who don't know, I worked at Black Pixel as Director of Design a few years ago, and many of those impacted were people I worked with directly. They are some of the most dedicated humans I've had the opportunity to work with.

I'm helping put together a list of former Pixels I know who are looking for remote opportunities.



Designers Constantly Learning

A great excerpt from the book "Designing for Emerging Technologies" and the need for designers to tinker and learn.

Designers will need to understand the implications of science and technology for people. To do this effectively, we must be able to immerse ourselves in new technical domains and learn them quickly. Just as our understanding of and empathy for people allows us to successfully design with a user’s viewpoint in mind, understanding our materials, whether they be pixels or proteins, sensors or servos, enables us to bring a design into the world. To achieve this, designers need to be early adopters of technology, learning constantly. —Designing for Emerging Technologies

Storytelling for Healthcare

Xin Xin, one of the Senior Product Designers on my team at One Medical wrote a piece about the importance of Storytelling for Healthcare. I highly recommend this read. If you've ever got through a health issue or experienced a loved one going through it, it's very simple to see healthcare as part of our life, and our life is our story.

Planning 2018 Conference Speaking

2017 is wrapping up and I am planning out my speaking engagements for next year. This year I am hoping to find a few more local conferences in the United States to speak at, though I am definitely planning a few international ones.

I typically speak at UX and Cocoa/iOS conferences but would love to expand to Health Care and Leadership conferences. Topics I often speak about include:

- Design leadership and stories about growing into one
- How designers can use code as a powerful method to explore and prototype
- Design processes

You can see an examples talks I gave at Swift Conf and UX Cambridge 2017. I appreciate you sharing with anyone who might be interested.

Thank you, UX Cambridge!

Thank you so much for having me, UX Cambridge!


You can connect with me on:

Also check out my talk last year, There and Back Again: The Journey of Product Discovery