“Do, or do not. There is no try” —Master Yoda

In 2011, David Hoang quit his full-time office job to focus on founding his own company and freelancing exclusively. And while the hours are longer, the pace is faster, and he hasn’t taken a real day off in nearly a year, he hasn’t looked back since.

The born-and-raised Pacific Northwesterner spent two years as a consultant for ExactTarget’s Global Accounts Services Team, designing and managing email campaigns for high-profile global clients such as Nike, Expedia, Microsoft, Hotels.com, and more. Though he loved the challenge of working with big brands and enterprising clients, the freelance lifestyle—and with it the opportunities to work independently and travel the world—called.

David takes on projects that he cares about, helping companies visualize a product and following the project’s lifecycle. Independently as Xhatch, he’s worked on projects for Nordstrom, Zoka Coffee and Tea Roasters, actor Adrian Grenier, and more. A passion for popular and visual culture has followed him from a fine arts degree through his current work in UX design, and he looks forward to applying his varied artistic experience to new clients.

Currently David is the Experience Designer and Managing Principal at Xhatch as well as the Experience Design Lead with Awesome Giant—where he was mentored by Marie Thacker.

He resides primarily in Brooklyn, New York but partially lives in San Francisco, California (but plausibly anywhere in the world).

(Bio written by the wonderful Chelsea Lin)