The HTC One M8 was the flagship mobile device and our team work on the launch of the campaign. Though we partnered with third party agencies, the Global Digital Marketing team was the in-house resource to deliver.
We recruited models and worked with Tim Engle for the photoshoot. Before that, their personas were created to give us guidance throughout the creative process.
Our team would conduct usability testing every week as we iterated on the designs to answer open questions we had during the week: What are the features that potential consumers cared about the most? How do they research what phone to get?