The goal of this project is to create an Anniversary Lookbook solution that is easily updated by the business and more automated in time for Anniversary 2012. The Anniversary Lookbook will be used as an internal selling tool providing the Full Line Stores (FLS) and Contact Center the ability to access item information in advance of them arriving in the stores or being published on the website.

My company (Xhatch Interactive) was asked to design, develop, and deploy an iPad solution in addition to a Point of Sale (POS) solution for our client. The previous look books were printed copies (see video below) that were distributed to every FLS and would need to be re-issued every time there was an update. Since Nordstrom already had iPads as part of their operations, this project did not increase the cost but cut spending (not to mention environmental implications) of digitizing the lookbook.

My Involvement

  • Led product discovery with stakeholder to generate use cases, prioritize features, and scope project
  • Designed the Lookbook solution for the iPad and Point of Sale
  • Led the engineering team (our own at Xhatch)
  • Observed and interviewed sales staff to understand process and pain points
  • Worked with training employees and staff on rolling out the devices across stores

Success Looks Like
Increase in Pre-Select/Beauty Exclusives sales of Lookbook items for Anniversary 2012.

Who Used This
Nordstrom Employees at Full Line Stores

12 internal stakeholders from Business Integration, Store Integration, Education, and Operations

Challenges and Constraints

  • Wifi was not constant in the stores so we could not rely on internet as a means to update content
  • Point of Sale solution was optimized for a specific size

The image on the left is the POS solution built and image on the right is the original Look Book.